Circled are three points of interest that we’ve noticed. Like May last year with football on ITV while The Apprentice was on, last week we saw people turning to iPlayer to catch up on The Apprentice the following evening and watching the football on Wednesday. Only this year the spike was 50% higher as presumably more and more people are using the Internet to catch up on TV they miss.

The second and third circled points are Saturday and Sunday morning; people watching the Malaysian Grand Prix online. The qualifying session on Saturday and the race on Sunday. This one is a bit of a change from what we’ve seen in the past. Previously, live sporting events tend to have only caused noticeable spikes in traffic when they’ve been shown on a weekday during working hours; people watching online at work because there’s no TV handy. But these spikes are at a weekend. Maybe this is still people at work, or people staying in bed and watching on the laptop. We’ll have to keep a look out when the Grand Prixs move to Europe and see if we see lunchtime spikes.