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T-Mobile UK Comes Top Again in YouGov Mobile Broadband Survey

Posted: 19th May, 2009 By: MarkJ
Mobile operator T-Mobile UK has once again won high praise for its Mobile Broadband service via an independent April 2009 YouGov survey of 2,083 respondents. The results ranked the operator first in 6 out of 13 customer satisfaction metrics, which is actually less than the 9 out of 13 they received back in the previous survey (original news).

T-Mobile's Mobile Broadband network coverage (category 1) came out top in the survey. It also won top marks for getting connected (2), ease of use (3), installation (4), billing (5) and was ranked joint first for customer services (6). Not bad, yet they seem to have been overtaken in the fields of value for money, reliability during the day, upload speeds, download speeds and quality.

Richard Warmsley, Head of Internet and Entertainment for T-Mobile UK, commented: “As internet access from any location continues to rise up the priority list for our customers, we aim to provide them with total freedom to check emails, surf the internet and share photos.

Coming top in two consecutive rounds of YouGov research shows that customers recognise and value T-Mobile’s range of simple plans, attention to customer care and the reassurance that no matter how often they access the internet, they will never pay more than their monthly flat rate.

Frustratingly, especially for independent research, neither T-Mobile nor YouGov UK can freely release the full results of their testing for all operators (costs money). Sadly, without the full data, the above claims are of only minimal use.

Indeed the only real tests to be made public were those published by independent test house P3 Solutions earlier this year for the Q4-2008 period, which can be viewed HERE. Sadly even these refer to "competitors" very generically as ambiguous grey bar charts.
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