The USA based Hulu, a free online broadband video (IPTV) service that offers web access to hit TV shows and is backed by News Corp, NBC Universal and Disney, could be set for a September 2009 launch in the UK. It's understood that the service is also in talks with the BBC, ITV and Channel4 to secure access to related content.



However negotiations are said to have stalled over the issue of advertising. Hulu is seeking to retain control over Channel4 and ITV's advertising sales around all of the content on its platform, which is unlikely to encourage the involvement of either distributor.