The South Ayrshire Council has just become the first customer to sign-up for a new superfast (100Mbps) fibre optic broadband network via a Fibrezone ring that is being built by H2O Networks ( i3 Group ). Launched earlier this year by H2O Networks, Fibrezone is designed as a solution to the UK’s problem of connectivity and high speed broadband in rural and semi-rural areas.

The first Fibrezone, or fibre optic ring, is currently being built in the town of Ayr, with the possibility of extension to other towns in the area such as Troon and Prestwick. Businesses and organisations in the vicinity will be invited to connect to it at a fraction of the cost of building a bespoke network.

South Ayrshire Council is the first to commit while other businesses, schools and hospitals in the area are already in negotiations to sign up.


Fibrezone makes fibre optic connectivity accessible by deploying the fibre optic cable via readymade ducts, including the underground sewer system. This makes deployment both significantly cheaper (if still a bit smelly) and faster with minimal disruption to the local environment.


The Fibrezone in South Ayrshire will be completed by the end of the summer and is the first of twenty that will be built across the UK over the next 12 months. The i3 Group are also busy constructing major Fibrecity networks in both the cities of Bournemouth and Dundee.