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UK Consumers Call for Faster Mobile Broadband Speeds

Posted: 01st Feb, 2010 By: MarkJ
mobile broadband logoThe results from 412 respondents to our latest monthly survey reveal that over half of people in the UK have an interest in Mobile Broadband but many (25%) want service speeds to be improved. Bigger usage allowances also came a close second with 23%, followed by Service Reliability (22%) and Lower Prices (18%).

It's quite understandable that consumers expect Mobile Broadband to be fast, much as they would with any Internet access service that has "broadband" in the title, but most often buy such products only to be disappointed by the performance.

In reality data capacity costs money and Mobile Broadband revenues cannot keep up, thus real-world download speeds are often found to be considerably lower (1-2Mbps) than the theoretical maximum of 14.4Mbps promised by existing technology (HSPA); most operators advertise between 3.6Mbps and 7.2Mbps.
Is mobile broadband interesting to you?
Yes - 54.3%
No - 45.6%


What does mobile broadband need to see improved the most?
Faster Speed - 25.4%
Bigger Usage Allowances - 23%
Service Reliability - 22%
Lower Price - 17.9%
Other / Don't know - 11.4%
It's important to remember that Mobile Broadband is by no means a proper replacement for traditional fixed lines. Mobile networks are costly beasts and lack an equal level of service; though admittedly both suffer from similar issues of coverage and performance, albeit not to the same degree.

This month's new survey asks "Do you support the 50p next gen broadband tax on all fixed phone lines?", which is designed to help fund the rollout of future and faster services to rural areas: VOTE HERE.
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