Home » 

UK ISP News Archives

 » 
Sponsored Links

Marketers Complain Legitimate Email Blocked as SPAM by UK ISPs

Posted: 03rd Feb, 2010 By: MarkJ
uk email statisticsReturn Path’s latest 'Global Email Deliverability Benchmark Report (2H 2009)' has chastised several UK broadband ISPs, including Demon Internet , BT , AOL UK and Orange UK, because their strict anti-spam (junk email prevention) measures make them the "most difficult ISPs for email marketers to reach". Shame.

The report, which reviewed data from 131 ISPs in the USA, Canada, Europe, and the Asia Pacific territories from July through December of 2009, claims that it is referencing "legitimate, permission-based commercial [email]" and not your common garden variety of junk email marketing. Not that many people could tell the difference.

Margaret Farmakis, Return Path’s senior director of Response Consulting, said:

"Internet Services Providers work extremely hard to protect their customers from the scourge of spam emails. The problem for marketers is that legitimate permission-based emails are often misidentified as spam by ISPs, and subsequently directed to the spam folder or vanish into the ether. Marketers must understand that they themselves have the most influence over their deliverability by following email best practice.

Although Europe outperformed North America – where almost 20 per cent of permission-based email wasn’t delivered in the last six months of 2009 – these figures still represent an unacceptably high rate of missed opportunities and lost sales."

ISPs Demon and BT Internet had the highest non-delivered rates ("legitimate" marketing email that doesn't reach its target inbox) for the United Kingdom at 24.7% and 21.8% respectively. AOL UK, Yahoo!, Orange UK and Hotmail all have non-delivered rates in excess of 10%.

uk isp marketing email non-delivery rates h2 2009

We suspect that the concern over this would be more palpable if the report wasn't so focused on marketing email, legitimate or not. Indeed we further suspect that many consumers may even view an ISPs non-delivery rate for "legitimate" email marketing as being something of a positive note.

However we do encourage any ISP that deploys anti-spam filtering to give its customers some degree of control over which addresses it applies to; even if that is merely in the form of a basic “on” and “off” switch. Mandatory anti-spam filtering is not always necessary and most filters will sadly catch some legitimate email, including important personal and business messages.
Search ISP News
Search ISP Listings
Search ISP Reviews
 Latest UK ISP News
 Cheapest Superfast Broadband ISPs
  • Hyperoptic £17.99
    Speed 33Mbps, Unlimited
    Gift: None
  • UtilityWarehouse £19.99
    Speed 35Mbps, Unlimited (FUP)
    Gift: None
  • NOW £23.00
    Speed 63Mbps, Unlimited
    Gift: None
  • Vodafone £24.00
    Speed 73 - 82Mbps, Unlimited
    Gift: None
  • Shell Energy £24.99
    Speed 38Mbps, Unlimited
    Gift: None
Large Availability | Compare More ISPs
 Cheapest Ultrafast Broadband ISPs
  • Gigaclear £15.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • Zzoomm £19.95
    Speed: 150Mbps, Unlimited
    Gift: None
  • YouFibre £19.99
    Speed: 150Mbps, Unlimited
    Gift: None
  • Community Fibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • BeFibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: £25 Love2Shop Card
Large Availability | Compare More ISPs
Cheapest Superfast ISPs
  • Hyperoptic £17.99
    Speed 33Mbps, Unlimited
    Gift: None
  • UtilityWarehouse £19.99
    Speed 35Mbps, Unlimited (FUP)
    Gift: None
  • NOW £23.00
    Speed 63Mbps, Unlimited
    Gift: None
  • Vodafone £24.00
    Speed 73 - 82Mbps, Unlimited
    Gift: None
  • Shell Energy £24.99
    Speed 38Mbps, Unlimited
    Gift: None
Large Availability | View All
Cheapest Ultrafast ISPs
  • Gigaclear £15.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • Zzoomm £19.95
    Speed: 150Mbps, Unlimited
    Gift: None
  • YouFibre £19.99
    Speed: 150Mbps, Unlimited
    Gift: None
  • Community Fibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: None
  • BeFibre £21.00
    Speed: 150Mbps, Unlimited
    Gift: £25 Love2Shop Card
Large Availability | View All
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored Links
The Top 20 Category Tags
  1. FTTP (5409)
  2. BT (3491)
  3. Politics (2499)
  4. Openreach (2279)
  5. Business (2227)
  6. Building Digital UK (2218)
  7. FTTC (2039)
  8. Mobile Broadband (1943)
  9. Statistics (1766)
  10. 4G (1641)
  11. Virgin Media (1595)
  12. Ofcom Regulation (1439)
  13. Wireless Internet (1380)
  14. Fibre Optic (1380)
  15. FTTH (1379)
  16. 5G (1217)
  17. Vodafone (1128)
  18. EE (1112)
  19. TalkTalk (927)
  20. O2 (918)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules