Nick Thompson, KC’s Director of Consumer Services, comments:

"When it comes to broadband speeds, picking a provider must feel like Russian roulette for a lot of consumers. For too long the industry has made eye-catching claims that fail to deliver upon their promise and leave customers feeling unhappy. The speed issue gets a lot of the headlines, but the increasing popularity of online video and data hungry services means that people are becoming ever more frustrated with download limits also.

It is great to hear that the ASA is launching a comprehensive review of how internet services are marketed, but there is more that ISPs can do also. At KC, we have developed an interactive speed map that allows users to put in their postcode and check the broadband speed and performance of existing users in their street.

We also make our download limits clearly available to customers and have actually recently increased our download allowances at a time when many providers are making cuts. It is only by adopting this level of transparency that consumers will begin to trust the industry as a whole again."