A new customer fairness survey of 2,193 British adults aged 18+ by Brandspeak has unearthed an increase in consumer confidence with UK mobile operators and broadband ISPs. Some 80% felt that O2 was committed to the fair treatment of its customers, while Microsoft and Orange scored 77% and 73% respectively. Just 63% of Three (3) UK's customers felt that the operator was acting in their best interests.

It's interesting to compare these results with that of the country's government and financial institutions. Overall 30% felt that mobile and broadband providers treated their customers "very fairly", while just 5% could say the same about Number 10 (government). Furthermore 36% felt that the UK's financial sector had been "less fair" in their treatment of customers.


Comparing commercial telecoms providers with government institutions hardly makes a good like-for-like comparison, but it still a point of some interest. Vodafone and T-Mobile were also included in the survey although their results were not displayed.