Cable giant Virgin Media UK is preparing to impose a new broadband ISP Traffic Management regime upon P2P (File Sharing) and Newsgroup upstream traffic between the Peak Time (5PM to Midnight) hours. It's hoped that the move will improve the performance of other non-P2P services, such as multiplayer gaming (latency), which has apparently suffered due to heavy P2P uploading activity.


Virgin's existing peak-time policy for upstream traffic management runs from 3PM - 8PM (except on the old 2Mbps legacy service where it runs from 9AM - 9PM). It's worth pointing out that many multiplayer games, such as XBox Live titles, World of Warcraft and others (Steam etc.), are ironically reliant upon P2P performance. However Virgin should be able to make exceptions for these.