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Virgin Media UK Launches Private Members Only House in London

Posted: 16th Mar, 2011 By: MarkJ
virgin media uk our housevirgin media uk 100mb best broadbandCable operator Virgin Media UK, which is certainly no stranger to the use of unusual marketing methods (example), has today unveiled its new private members club and event space - 'Our House'.

The club, which will be open from Monday 28th March until Thursday 21st April 2011 (9am to 11pm - working days) at the central London location of the House of St Barnabas, will among other things be used to showcase the operators products.

Simon Dornan, Head of PR at Virgin Media, said:

"The superiority of our network really has to be seen to be believed. It’s all very well boasting about how fast our 100Mb broadband is or how compelling our new TiVo powered TV service is, but we want people to experience it for themselves. ‘Our House’ is the perfect vehicle to do that - a central London private members’ club offering superb connectivity with the latest technology and entertainment, as well as a chance to support a worthy organisation."

'Our House' will have ten individual spaces – seven rooms, plus a bar, private garden and its very own chapel. Each of the seven rooms will feature the latest tech from Virgin Media and its partners.

This includes The Broadband Lounge, powered with 100Mbps "fibre optic broadband", and WiFi throughout the venue, including the private garden. It will also feature The TiVo Lounge, allowing guests to check out their latest TV service whilst providing the perfect place to relax.

The Gaming Room will showcase "the best in connected gaming" (hopefully minus some of the recent latency problems), whilst mobile phone use in the house will not only be allowed but actively encouraged, there will also be a quiet room for those looking to catch a private moment.

Members have been told to expect a busy schedule of events and activities throughout the four-week period, including film screenings, acoustic gigs in the chapel, photography exhibitions, plus private launch events and meetings.

Members of 'Our House' will be able to book rooms, host meetings, order refreshments and make use of all of the facilities throughout the day. Membership will be free and is by invite only from Virgin Media.
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