Mobile operator T-Mobile UK, which in recent times has perhaps become better known for restricting its Mobile Broadband data allowances instead of raising them (here), will from next month launch a new "truly unlimited internet" service with "no fair use limits or run on rates" for Smartphone users.

ISPreview.co.uk understands that the new deal will be available to any customers that purchase a 24 month contract or whom are already paying £25 or more a month for their mobile service. The new deals are due to surface between 1st and 4th July next month.

The move is likely an attempt to take on Three (3) UK, which last year went in the opposite direction to most by launching The One Plan with "all-you-can-eat data". The deal had previously only come with a 1GB usage allowance.

Until recently the mobile industry had been extremely worried about low revenues and growing data usage, which prompted a crackdown on "unlimited" services. That certainly didn't last long.