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BT Targets FREE WiFi Wireless Internet Coverage for 300 UK Pubs by Late 2012

Posted: 19th Aug, 2011 By: MarkJ
wi-fibt openzone uk wifiWireless operator BT Openzone has today teamed up with beer maker Heineken and announced new plans to deploy a FREE Wi-Fi Hotspot (wireless broadband internet access) service in 300 Pubs and Bars across the UK by the end of 2012.

The project will initially get underway with 100 locations in London and expand out to the rest at a later date. Customers who use the service will be greeted by a new Heineken Hub, which will include content supplied by one of the country's newest newspapers, "i", a sister paper to The Independent.

Chris Bruce, CEO of BTOpenzone, said:

"Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It’s an exciting time to be involved in hospitality marketing."

BT claims that its Wi-Fi access is already completely free to over 5 Million BT Total Broadband ISP customers, plus users of iPads, iPhones, iTouch, Android, Samsung and Blackberry devices and Smartphones through other BT partnership agreements. O2 and other ISPs also offer BT based Wi-Fi access alongside their deals.

Separately BTOpenzone has also added Wi-Fi access at John Lennon Liverpool, Robin Hood, Doncaster, Sheffield and Teesside regional airports. Over the past three months BT has managed to add over 200,000 new sites to its wireless Hotspot service and now has a total of 3 Million locations.
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