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Orange UK Reports Home Broadband ISP Customer Decline Slows to 713000

Posted: 26th Oct, 2011 By: MarkJ
orange uk logoOrange UK (Everything Everywhere) has reported its latest Q3-2011 financial results, which revealed yet another decline in their fixed line Home Broadband ISP subscriber base from 716,000 in Q2-2011 to 713,000 at the end of Q3. The good news is that their statistics for September 2011 showed a slight rise, although it's still too early to tell whether they are really "turning around the business" as promised.
History of Orange's Recent Home Broadband Decline
Q3-2010 795,000
Q4-2010 770,000 (-25,000)
Q1-2011 726,000 (-44,000)
Q2-2011 716,000 (-10,000)
Q3-2011 713,000 (-3,000)
Orange's Home Broadband subs have been falling for years (from 1.142m in Q3-2007), although "plans to turnaround the fixed BB business" were first revealed during their Q4-2010 results (here). This anticipated a return to customer growth from mid-2011, which now looks likely to happen in Q4-2011 instead.

Olaf Swantee, CEO of Everything Everywhere, said:

"Despite ongoing economic pressure and the impact of regulated cuts to mobile termination rates, our business performance is in line with our current expectations. I am particularly pleased that we are attracting high numbers of new smartphone customers and have the lowest customer churn in the industry."

Orange still has a long way to go but it's good to see that their recent efforts at promoting the service are beginning to pay off, although shaking the bad reputation they earned for service and support, mostly between 2007 and 2009, is likely to take a great deal of time.

The operator also confirmed that it was "in the final stages of successfully migrating fixed broadband customers from a legacy network to BT's network", which is said to have lower operating costs.
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