Home » 

UK ISP News Archives

 » 
Sponsored Links

Study Reveals Huge Growth in UK Consumer Internet Video Consumption

Posted: 26th Oct, 2011 By: MarkJ
internet statisticsbbc iplayer ukThe latest statistics from Experian Hitwise have revealed that 86% of the UK Internet population visit a video site at least once a month, with YouTube dominating 70% of all related activity; the BBC iPlayer and ITV Player services came 2nd and 3rd respectively.

YouTube is also the third most popular website in the UK after Google (UK) and Facebook, with internet users spending an average of 20 minutes on the site. The average Internet user will make 18 visits a month to video sites.

Broadband internet users in the UK were also found to spend 240 million hours watching online video content every month (out of 3.4 billion hours total - all services). In September 2011 alone the UK Internet population made over 785 million visits to video websites, which represents an increase of 36% year-on-year.

James Murray, Marketing Research Analyst at Experian Hitwise, said:

"There are now more visits to video websites every month than to email providers, travel or sports sites, which represents a huge opportunity to the savvy marketer. The average Internet user will make 18 visits to video sites a month and almost half will visit at least three different sites.

While YouTube dominates the market, the increase in traffic to video-on-demand and more niche sites demonstrates that content is what matters most to today's Internet users and they'll go to whatever site has the content they're most interested in viewing."

Apparently the biggest driver of traffic to video sites is music content, which accounts for 33% of all related searches. Some 17% of searches are for TV content, Film is home to 11%, Gaming 10% and News just 9%.

Internet users in East London are the most prolific users of video sites, being 33% more likely to visit one than the average user. Broadband ISP PlusNet UK recently revealed that internet video / tv streaming had grown to account for up to 50% of its total data traffic during peak times.
Search ISP News
Search ISP Listings
Search ISP Reviews
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £26.00
132Mbps
Gift: None
Sky Broadband UK ISP Logo
100Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Zen Internet UK ISP Logo
Zen Internet £28.00 - 35.00
100Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £19.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
Sponsored Links
The Top 15 Category Tags
  1. FTTP (5594)
  2. BT (3536)
  3. Politics (2558)
  4. Openreach (2315)
  5. Business (2289)
  6. Building Digital UK (2256)
  7. FTTC (2050)
  8. Mobile Broadband (1998)
  9. Statistics (1804)
  10. 4G (1686)
  11. Virgin Media (1644)
  12. Ofcom Regulation (1477)
  13. Fibre Optic (1410)
  14. Wireless Internet (1403)
  15. FTTH (1382)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules