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Sky UK Expands Anytime Internet TV Service to all Broadband ISPs

Posted: 30th Jan, 2012 By: MarkJ
uk sky anytime+sky broadband logoBSkyB ( Sky Broadband ) has today expanded its popular Video-on-Demand (VoD) service, Sky Anytime+, by making it available to all UK based Sky+ HD homes with an internet connection and across all broadband ISPs (the service was previously exclusive to Sky's unbundled broadband packages).

On top of that Sky has also expanded the choice of programmes available through new content agreements with the BBC and ITV. This means that ITV archive content, including popular shows such as Prime Suspect and Cold Feet, will join the service from tomorrow at no extra cost. Content from the BBC and more ITV shows will follow by Easter 2012.

Jeremy Darroch, Sky's CEO, said:

"We want customers to get the best out of their Sky subscription and Anytime+ is a great way to give them more control and choice over how they enjoy TV. We already know how popular Sky+ is and how it puts customers back in charge of their TV viewing. Anytime+ builds on that control and it’s no wonder we’ve seen such strong demand for it.

Sky Anytime+ will go from strength to strength in 2012 and we are delighted that the addition of the BBC iPlayer and ITV Player will allow customers to also enjoy the best of terrestrial TV, whenever they want. We’re also delighted to be able to widen access to the service so that millions more Sky customers can enjoy the added flexibility it offers."

The move could worry some rival ISPs, especially those with their own IPTV solutions ( e.g. BT and Virgin Media ), which will be keen to avoid any excessive network congestion occurring as a result of Sky's expanded availability. Apparently Sky Anytime+ saw its weekly usage increase by 80% in the three months to 31st December 2011.

Meanwhile customers will need to be mindful of any restrictions upon their broadband packages, such as usage allowance caps or vague Fair Usage Policies (FUP). A sudden surge in video traffic could trigger extra usage charges or cause your connection to be throttled.

On the other hand Sky's move was by no means unexpected. The UK market for online video and IPTV content has been slowly heating up for awhile, especially since Netflix's recent launch. YouView is set to follow in a few months and all of the big players will be seeking to protect their existing revenue streams by offering similar alternatives. Competition breeds innovation.
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