Posted: 03rd Feb, 2012 By: MarkJ


Cable giant Virgin Media has caused consternation among some of its broadband ISP subscribers after it confirmed that
price hikes, which are expected to average around £2.68 a month extra, would be applied to its internet access and phone packages from
1st April 2012 (a wise choice of date by their PR team?).
The move brings Virgin Media more into line with what other operators (e.g. BT , TalkTalk etc.) charge and follows just three weeks after the operator promised, at no extra cost, to at least
double its customers broadband speeds (
here).
Virgin Media's General Statement
"As part of our on-going review of services, we’re making some changes to our cable pricing from April 1st to make sure we are continuing to provide the best home entertainment services to you.
We’re writing to customers affected now to explain how they will be affected throughout February so you should receive a letter soon detailing any changes that will be made to your monthly price."
Virgin's
price changes page suggest that their basic 10Mbps (L) package will, for example, go up by about £1 per month (£1.50 for the standalone deal). Call
charges will also jump by over 10% and their evening period for home phone calls is changing from 6pm - 6am to 7pm - 7am.
Trefor Davies, CTO of Business ISP Timico UK, said:
"This is almost certainly because people are using more and more bandwidth – especially seeing as the company has been giving its customers free bandwidth upgrades. Although bandwidth costs come down with time these reductions are being outpaced by growth in usage."
The move is likely to be just as unpopular as recent price rises from BT , TalkTalk and many other operators. It comes at a time when the economic crisis is continuing to suppress wages and puts additional pressure on personal / family budgets.