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Study Finds UK House Prices Could Benefit from Superfast Broadband

Posted: 08th Feb, 2012 By: MarkJ
slow broadband house for sale ukThe results from 1215 respondents (polled during January 2012) to our latest annual reader survey, which re-examined last year's study into whether or not faster internet access could affect the value of a UK house, has strongly reinforced the opinion that being covered by a superfast broadband service will add real value to homes around the country.

The study found that more than three quarters (80% - up from 69% one year ago) of respondents would feel discouraged from buying a beautiful new house if it lacked a "good broadband" connection. Meanwhile over half (57%) would pay more for a house that was covered by a "superfast broadband" (25Mbps+) service.
Is broadband important to your home life?
Critically Important - 80%
Average Importance - 18.5%
Not Important - 1.3%


Would you pay more for a house with superfast broadband (25Mbps+)?
Yes - 57.4%
No - 42.5%


Would lack of good broadband put you off buying a beautiful new house?
Yes - 80.4%
No - 19.5%


What is the minimum REAL speed you would accept with a new home (pick closest)?
10Mbps - 30.7%
20Mbps - 25.4%
40Mbps+ - 22.9%
5Mbps - 15.8%
2Mbps - 3.2%
Don't know - 1.6%
The respondents to our study, many of whom visit ISPreview.co.uk for the purpose of choosing a new ISP (a necessity for home movers too), clearly placed a high value on broadband and most would be willing to pay extra for a house that delivers good connectivity. The results could also have serious implications for rural areas, where slow speeds are more common.

Unfortunately it's also inherently very difficult to attach a specific financial value to the quality of broadband in 'for sale' homes because requirements and property values vary from place to place and person to person, any decision is always about more than a single service.

At present most of the available evidence remains anecdotal but the indications still seem clear. Given a selection of houses, people are more likely to pick the one with super-fast connectivity than risk being left digital isolated by a slow service.

This month's new survey simply asks how much you pay for your current broadband service and what is preventing you from picking a superfast alternative? Vote Here.
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