EE UK Launch Upgraded AI Scam Guard Service to Protect Mobile Users

Broadband ISP and mobile operator EE (BT) has today launched an upgraded version of their existing ‘Scam Guard‘ add-on, which is a network-level security defence that was first launched in July 2024 and has already stopped 169 million scam and spam attempts (here). The hope is that the upgraded add-on will “prevent at least twice as many scams” over the next 12-months.

Available to EE’s Pay Monthly mobile customers for £2 a month on a 30-day rolling contract (at launch in 2024 it was only £1), the service builds on the existing Scam Guard offering and provides AI Triple-Lock Protection, Scam Assistant, Mobile Device Security and Dark Web Monitoring.

The AI Triple-Lock Protection feature, which is said to sit at the “heart of the new Scam Guard” service, essentially reflects a trio of digital safety features that are all being powered by Norton’s Genie AI engine. Otherwise many of the features remain the same as the original version (see below).

Scam Guard’s AI Triple-Lock Protection

• Safe Email: providing 24/7 proactive scam protection for email inboxes, scanning and flagging suspicious messages so customers know if something is a scam before they even open it.
• Safe SMS: using advanced AI to detect sophisticated scams in text messages, giving customers real-time protection and peace of mind every time they check their messages.
• Safe Web: harnessing AI to protect customers from scams while shopping or browsing online, blocking malicious sites before they cause harm.

On top of that, Scam Assistant is said to be a tool that allows customers to upload screenshots of texts, emails, websites, social media messages or even QR codes to receive instant advice on whether they are safe. Alongside this, Call Labelling delivers automatic, network-level screening of every incoming call, giving customers vital information before they pick up.

Similarly, Social Media Monitoring and Dark Web Monitoring both do what they say on the tin by watching for suspicious activity across a customer’s online footprint, sending quick notifications so they can take action without delay.

Finally, Mobile Device Security provides real-time protection against ransomware, viruses and other online threats, automatically blocking dangerous attachments before they can cause damage. Additionally, Password Manager creates, stores and auto-fills strong, secure passwords.

Malcolm Cubitt, Director of Product at EE Mobile, said:

“Fraud in the UK is at a record high, with AI making scams more convincing and harder to detect. As these threats evolve, we continue to adapt as the UK’s best network—constantly seeking new and innovative ways to protect and support our customers. This includes leading industry alliances, investing in network-level controls, and employing a dedicated team of security experts. And now with our newly enhanced Scam Guard service, we’re providing customers with an even greater level of cyber security protection.”

At present EE already uses a degree of AI based network-level filtering in order to identify and block scams and spams, with Scam Guard being an extra layer that adds even deeper protection. Collectively all of EE’s solutions have, over the last 12 months (Jan-Dec 2025), delivered the following results:

• 1.6 billion attempts to access malicious domains
• Stopped 200 million scam SMS messages
• Blocked 61 million scam calls
• Flagged a further 175 million nuisance and fraud calls to keep customers protected

Remember, if you receive a suspicious mobile call, you can text the phone number and incident to 7726, free of charge, so your mobile operator can investigate (modern Smartphone’s often have an option for sending such reports and blocking numbers).