Ofcom's boss, Ed Richards, has responded to yesterdays calls by the regulators own independent 'Consumer Panel' (here) for clearer advertising of broadband speeds. Richards has reportedly promised new guidelines on the selling of broadband services, which will come into force during early 2008:


We suspect that Ofcom will reveal its proposals and then open them up for wider consultation, although so far there are no firm details on what they’re planning. Consumers will be hoping that the measures aren't so weak as to have little impact while ISP's will want to ensure that Ofcom recognises the technical difficulty of making realistic performance predictions and work that into its rules. More @ BBC News Online.