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O2 Launch Unlimited 2G & 3G Data Tariffs

Posted: 28th Sep, 2007 By: MarkJ
Mobile phone operator O2 has been one of the least competitive when it comes to mobile data (Internet access) pricing. However, the operator is now fighting back with the launch of its new "unlimited" data tariffs.

From 1st October 2007 O2 will launch three new data Bolt Ons for Pay Monthly and Pay & Go customers:

O2 Web Bolt On is available to Pay & Go and Pay Monthly customers for just £7.50 inc VAT per month. This unlimited Bolt On is for customers who only want to browse the internet and send emails and is subject to a fair usage policy which operates above 200MB usage per month, or approx 1,400 internet pages per month.

For pay monthly customers who want to connect their handset to a PC or use a data card, O2 launches O2 Web Max for just £30 per month inc VAT. This unlimited offering is subject to a fair usage policy which operates above 3 GB usage per month.

O2 customers who prefer to browse the web while their email is pushed to their handset via the BlackBerry™ service will want Unlimited BlackBerry. For a fixed cost of £10 inc VAT per month, customers get unlimited access to the internet on BlackBerry, with a fair usage policy which operates above 200 MB.

Putting aside the abuse of "unlimited" terminology for a moment and O2's Max package, offering 3 GigaByte's (GB) for £30 per month, isn't too shabby. It may not be enough to best Three's 7GB for £25 price point but they do keep up with rivals Vodafone and T-Mobile.

However O2 UK is still lagging behind with their 'Mobile Broadband (3G)' technology, which has yet to properly adopt the faster HSUPA or HSDPA variants. Due to this the best speed customers can expect is 384Kbps downstream (UTMS) as opposed to the Megabits offered by rivals.

To cap this off, most of the options can not be used by themselves (standalone), unless you’re a business customer. But even then the MAX package appears to require the use of a Wi-Fi session via O2’s Connection Manager software, though we’re not quite sure what that actually means (O2’s website isn’t the best for readability).
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