Home » 

UK ISP News Archives

 » 
Sponsored Links

The Olswang Convergence Consumer Survey 2007

Posted: 26th Nov, 2007 By: MarkJ
Olswang, in conjunction with YouGov, has conducted a national survey of over 1,539 18-55 year old GB consumers boosted by a further 254 13-17 year olds (not weighted). The study found that over 30% of respondents were streaming or downloading movies and TV content.

Even greater numbers are watching free content that is already available on websites such as YouTube (63%) as well as streaming music (42%) and accessing podcasts (33%).

However, people are much less willing to pay for audiovisual content, with free content being consumed by approximately three times as many people as paid content and those not yet consuming also being around three times more interested in free content. Naturally the matter of illegal downloading crops up:

The survey revealed a degree of confusion surrounding what content consumers are legally allowed to use on their home computers. Possibly due, at least in part, to a significant amount of national press coverage, 75% of respondents recognise that downloading music from an unofficial file sharing site to a computer is illegal, with similar results for downloading movies (73%) or TV shows (67%). However, once people have a disc in their hand, or a track on their computer, there is greater uncertainty - only 33% believe taking the content from a DVD and putting it onto a computer ("ripping") is unlawful. Once on the computer, only 26% believe copying that content to a portable device is illegal. These activities are currently illegal in the UK (in most cases), at least in theory, although the Government is currently considering whether to introduce a "format shifting" exception in line with the recommendation in the Gowers' Report.

Copyright owners continue to face an uphill battle to persuade consumers that rules on content use (enforced by Digital Rights Management ("DRM")) are "fair". However, it is clear that consumers are also still confused about the purpose and effect of DRM. Whilst a third of respondents support DRM to protect content from people who haven't paid for it, 71% of people surveyed believe that, once they have bought some content, they should have the freedom to transfer that content between all of their personal devices. At the same time, only 12% think that once they have bought something they SHOULD be entitled to give it away to their friends. Only 8% of respondents support the use of DRM to control what happens to content once they have paid for it.

Even with heightened illegal downloading, consumers are not concerned about getting caught and the main reason for not illegally downloading is moral guilt, with 34% of respondents believing it's wrong, with the second most common reason being the consumer's desire for quality authorised files (33%), this reason being especially common among 16 and 17 year olds.

Meanwhile Video-on-Demand (VoD) services gained a mixed reaction, with 17% already using the technology and 25% expressing interest. However 29% showed a disinterest in VoD because they already have plenty of choice (45%), are not willing to pay any more for TV content (41%) and are happy to watch broadcast television at the time it is scheduled (40%).
Search ISP News
Search ISP Listings
Search ISP Reviews
 Latest UK ISP News
 Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
NOW UK ISP Logo
NOW £25.00
100Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £25.00
132Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
150Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
150,000+ Customers | View More ISPs
 Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £21.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Modest Availability | View More ISPs
Cheap BIG ISPs for 100Mbps+
Community Fibre UK ISP Logo
150Mbps
Gift: None
NOW UK ISP Logo
NOW £25.00
100Mbps
Gift: None
Virgin Media UK ISP Logo
Virgin Media £25.00
132Mbps
Gift: None
Vodafone UK ISP Logo
Vodafone £26.50 - 27.00
150Mbps
Gift: None
Plusnet UK ISP Logo
Plusnet £27.99
145Mbps
Gift: None
Large Availability | View All
Cheapest ISPs for 100Mbps+
Gigaclear UK ISP Logo
Gigaclear £17.00
200Mbps
Gift: None
Community Fibre UK ISP Logo
150Mbps
Gift: None
BeFibre UK ISP Logo
BeFibre £19.00
150Mbps
Gift: None
YouFibre UK ISP Logo
YouFibre £21.99
150Mbps
Gift: None
Hey! Broadband UK ISP Logo
150Mbps
Gift: None
Large Availability | View All
Sponsored Links
The Top 15 Category Tags
  1. FTTP (5649)
  2. BT (3547)
  3. Politics (2578)
  4. Openreach (2327)
  5. Business (2304)
  6. Building Digital UK (2263)
  7. FTTC (2054)
  8. Mobile Broadband (2015)
  9. Statistics (1815)
  10. 4G (1703)
  11. Virgin Media (1654)
  12. Ofcom Regulation (1485)
  13. Fibre Optic (1414)
  14. Wireless Internet (1410)
  15. FTTH (1382)
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms  ,  Privacy and Cookie Policy  ,  Links  ,  Website Rules