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Wired Workplace Seeks New Identity
By: MarkJ - 19 March, 2005 (9:06 AM)

Sheffield based ISP Wired Workplace has appointed The Designers Republic to create a new identity that "encapsulate[s] the company’s people-focussed approach in delivering greater broadband connectivity to the region’s business sector":

Following a successful start to the year, with a blue chip business win in the form of new client, Honda UK, and the announcement of a series of money saving, business offers, Wired Workplace appointed The Designers Republic to create the new identity as it prepares to roll out its services on a national scale as it gears towards penetrating the UK SME market. tDR was brought on board to communicate Wired Workplace’s business and service offers throughout this anticipated period of substantial growth.

The new identity created by DR has been implemented across all marketing materials, including the website, brochures and flyers, as well as business cards and letterheads. Adding to this, the brand identity will be used for internal and external signage and through-the-line activity. The logo will also be animated for interactive and multi-media marketing collateral in the near future.

Wired Workplace’s website has been completely re-vamped to reflect the brand with an educational, easy understandable and more digestible feel for its web audience, which consists of new business enquiries as well as existing customers. The Wired Workplace’s brand values are now clearly reflected in the website design, which are based on lasting and comfortable relationships with clients and future clients who will potentially use and benefit from Wired Workplace’s services and expertise.

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