Broadband Benefits Elude Business
Posted: 17th May, 2005 By: MarkJ
Brunel University has published the results of its three month study into several small urban and rural businesses, all of which were in the process of adopting broadband. The research found that many failed to take full advantage of the technology:
In the case of one rural marketing firm, staff actually took longer to complete their work after they got broadband. This was because they began to send information electronically to their customers, but continued to also post a hardcopy.
Urban companies were more efficient after they got broadband, but Brunel believes that a lack of training was still holding them back.
"Small and medium organisations need to be made aware of how to use broadband to its full potential," said Dr Jyoti Choudrie, operations director of the Brunel Broadband Research Centre. "It is so much more than a quick and cost-effective way of downloading large files, emailing or accessing the Internet. It sounds obvious but training in how to use broadband is key to using it effectively. Companies also need to be prepared to change their working practices to accommodate broadband.".
More @ ZDNet.
In the case of one rural marketing firm, staff actually took longer to complete their work after they got broadband. This was because they began to send information electronically to their customers, but continued to also post a hardcopy.
Urban companies were more efficient after they got broadband, but Brunel believes that a lack of training was still holding them back.
"Small and medium organisations need to be made aware of how to use broadband to its full potential," said Dr Jyoti Choudrie, operations director of the Brunel Broadband Research Centre. "It is so much more than a quick and cost-effective way of downloading large files, emailing or accessing the Internet. It sounds obvious but training in how to use broadband is key to using it effectively. Companies also need to be prepared to change their working practices to accommodate broadband.".
More @ ZDNet.
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