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HomeChoice IPTV Goes National

Posted: 03rd Nov, 2005 By: MarkJ
Broadband (xDSL) and IPTV provider, HomeChoice (Video Networks), has today announced its national roll-out, extending coverage to 10 million homes through local loop unbundling (LLU). The move will begin in 2006, with HC having already doubled its customer base to 34,000 since Jan 2005:

Video Networks Ltd, the operator of Homechoice, the UK’s leading IPTV platform, today announced plans for its national roll-out. Starting in 2006, the network expansion will more than quadruple Homechoice’s coverage from its current 2.4 million homes to over 10 million homes. This will extend Homechoice’s market across the greater London area and into major cities and conurbations across the UK. It will also give Homechoice a footprint approaching the same size as that of the combined UK cable companies.

The decision follows the success of Homechoice’s Phase 2 rollout and the new advertising campaign launched in September, in particular, the rate of new customer growth and the increase in RGUs and average revenue per customer. Within its footprint, Homechoice is adding new pay-TV customers at a faster rate than either cable or satellite.

Video Networks also announces today that Credit Suisse First Boston, a leading global investment bank for media, telecom and technology growth companies, has been appointed as financial adviser to assist the company with a new equity fund raising.

Since the launch of telephony in November 2004, the triple play take-up of services has been over 85%. Today over 55% of Homechoice’s total customer base take all three service streams. As a result, Homechoice has a higher multiple of services per customer than either Telewest or NTL – 2.6 RGUs, compared to 2.1 and 2.0, respectively . Average subscriber revenues are now at an annualised £430.

Adjusting for the relative marketing footprints of each platform, Homechoice is out-performing both cable and satellite in terms of the rate of net pay-TV subscriber additions. Penetration of Homechoice has already reached at least 4% of homes passed in its best performing exchanges.

Homechoice provides end-to-end customer service, placing its own network equipment in BT exchanges, in order to offer its triple-play services. To date, the company has unbundled 137 exchanges.


The suggestion appears to be that HC will continue to focus on the more urbanised markets, although specific coverage plans are not known.
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