AOL - Mums Turn Internet Guardians
Posted: 21st Sep, 2005 By: MarkJ
ISP AOL UK has conducted a six month anthropological study of five British families and a quantitative poll of more than 4,000 Internet subscribers. The provider found that mums have emerged as the guardians of the Internet:
AOL says that mums in particular are emerging as the new guardians of the internet, with almost half of those surveyed moving the PC into the family room, and a third spending time online with their children. Four fifths said they used the PC as a substitute for the phone, to help them keep in touch with family and friends.
Two thirds of women are also using the net to research and diagnose family illnesses. AOL cites a case of one man who went to hospital with notes and observations compiled by his wife, that suggested he was suffering from a particular form of heart arrhythmia. The researchers do not say whether the at-home diagnosis was correct.
Men be warned, the study also found that women report getting up in the middle of the night to check things online =). More @ The Register.
AOL says that mums in particular are emerging as the new guardians of the internet, with almost half of those surveyed moving the PC into the family room, and a third spending time online with their children. Four fifths said they used the PC as a substitute for the phone, to help them keep in touch with family and friends.
Two thirds of women are also using the net to research and diagnose family illnesses. AOL cites a case of one man who went to hospital with notes and observations compiled by his wife, that suggested he was suffering from a particular form of heart arrhythmia. The researchers do not say whether the at-home diagnosis was correct.
Men be warned, the study also found that women report getting up in the middle of the night to check things online =). More @ The Register.
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