ADSLGuide reports that the recently launched 24Mbps ADSL2+ offering ISP, Be Unlimited, has apologised after some surfers spotted that their privacy policy was almost identical to Bulldog's:

"Be Un limited is deeply regretful for any issues arriving from the inappropriate copy posted on its interim website. I could go into justifying how and why it happened, but ultimately all that matters is that we make it right and focus on getting our launch product and website to the highest quality. I can assure you that although unfortunate, this error will not reflect on the product that we deliver nor our promise to maintain appropriate data protection for those that submit their information." Dana Pressman, Managing Director, Be Unlimited

Thankfully the policy has now been changed and once again the focus rests back towards their pending 24Mbps product.