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Broadband Boosts Online Shopping – Naturally

Posted: 15th Jun, 2007 By: MarkJ
Research from PricewaterhouseCoopers claims that a predicted growth in online UK shopping will come from three key factors, broadband uptake, greater usage by older surfers and increased confidence in online shopping.

It's estimated that by 2011 almost everybody under the age of 55 will have gone online to buy goods, while 70% of shoppers will be regularly purchasing online compared to just over 50% today:

The value of the online market could reach almost £35 billion, nearly three times current spending, by 2011. The projection is based on PricewaterhouseCoopers survey of 1500 consumers and analysis of online penetration by category of goods. In four years time internet shopping is likely to account for up to 10% of the entire retail market and will still be increasing its share.

According to PricewaterhouseCoopers research and interviews with industry leaders, the growth of the online retail channel over the next four years will be fuelled by three key factors. Firstly, the proportion of the shopping population that is web-savvy will increase as today's young people become active consumers and as broadband penetration continues into UK households.

More @ Retail Bulletin.
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