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24% of UK Internet Households are Wealthy Surfers
By: MarkJ - 27 August, 2007 (7:45 AM)

The latest Nielsen//NetRatings research has revealed that households earning over 50k per year account for nearly a quarter of the UK's Internet connections:

Nielsen//NetRatings Internet Analyst, Alex Burmaster, states: "Although all the UK certainly has a wealthy internet population and performs well against its Western European neighbors, it falls behind other countries in terms of the concentration of the richest households.

One in four Britons online comes from a household with a 50K+ income, Australia, for example, sees one in three of its internet population coming from $100,000AUD+ households.
"

Perhaps the words "falls" and "behind" aren't the best ones to use since their meaning could be open to misinterpretation. Having a higher proportion of lower income surfers can also be a sign of greater accessibility and surely that's a good thing?

Meanwhile the rest of the chart pans out as follows, with households earning from 0 up to 20k accounting for 23%, 20k to 30k = 23% and 30k to 50k holds the greatest proportion on 30%. Wealthy surfers also appear to prefer visiting travel and finance related websites.


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