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UK Surfers Wise To Search Engines

Posted: 28th Feb, 2005 By: MarkJ
Nine out of ten (93%) UK surfers can tell the difference between a sponsored (advertising motivated) and organic (normal) search engine result, which compares with just 38% of Americans:

Google remains a clear favourite among 70% of UK consumers and many are turning to price comparison web sites rather than use alternative, newer search engines.

According to the study, almost two thirds of British consumers said they prefer natural search engine results while only 7% admitted responding most to sponsored CPC campaigns.

The UK study surveyed a more than 1,150 consumers and found that almost 72% feel Google delivers the most relevant results. AskJeeves was second with 14% of the vote while only 8% felt Yahoo! delivers the most relevant results.


Sadly Microsoft's new MSN Search engine scored just 3%, despite all the recent press coverage and advertising. More @ Netimperative.
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