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Bulldog (C&W) ADSL Goes Wholesale!

Posted: 08th Jun, 2006 By: MarkJ
Cable & Wireless (C&W) has announced its intention to turn their unbundled (LLU) ISP, Bulldog, into a wholesale broadband provider. No new customers will be taken for the retail service, yet existing users should continue to be catered for:

From 1 July 2006, Bulldog will:

• Offer a wholesale product to major broadband service providers. Discussions with a number of potential customers for this wholesale service are ongoing;

• Cease any further proactive sales, marketing or advertising activities to acquire new residential and small business customers;

• Continue as a retail brand for existing customers with ongoing customer care and launch of new innovative services.

As a result of the move to wholesaling, Bulldog will reduce headcount by approximately 150, mainly from the areas of sales and marketing.

The local loop rollout plan is unchanged with a target of 800 fully unbundled exchanges by 30 September 2006, (411 unbundled at 31 March 2006). It is intended that, by the end of this calendar year (2006), Cable & Wireless will use this local loop capability for corporate customer access, in addition to the wholesale offer provided.
Cable & Wireless expects limited benefits from the move to wholesale during 2006/07 as Bulldog completes the local loop roll out and invests in wholesaling capability. Specific guidance will be provided at the interim results on 8 November 2006.

John Pluthero, Group Managing Director, UK said: “As the market leader in full local loop unbundling, we have been looking at the best way to maximise the return on our investment. We believe that a wholesaling approach to the consumer and SME market is the best way to optimise our return from our unique local loop network capability.”


Thankfully they’ve chosen to cater for their existing 200,000 broadband customers, yet we have reservations about their ability to launch truly new and “innovative services” over the longer term. No doubt some customers will be considering alternatives.
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