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Consumers Puzzled By IPTV

Posted: 07th Mar, 2006 By: MarkJ
Consultancy firm Accenture has surveyed 6,000 consumers across the US, UK, France, Germany, Spain and Italy to find that 46% don't understand the term IPTV (Internet TV), yet do desire its features:

However the survey reveals that the market for the services IPTV can provide is substantial in each country. As part of the survey, respondents were asked what they would do to make television better; the top two answers were “having access to a larger number of movies,” selected by 30% of respondents and “being able to create your own channel to watch programs whenever you want,” selected by 26%.

When asked what future benefits would encourage consumers to subscribe to an IPTV service, the greatest number of respondents (55%) selected less advertising, followed by the ability to choose specialist programs (47%).

Clearly there is a great deal of consumer interest and all despite an obvious lack of knowledge surrounding the technology itself.

Meanwhile 54% had cost fears and didn't want to pay an extra fee, while security issues (38%) and general quality of service (39%) were highlighted as additional concerns. More @ netimperative.com.
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