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Information Commissioner Refuses to Investigate Phorm
By: MarkJ - 10 June, 2008 (8:39 AM)

The Information Commissioner's Office (ICO) has once again refused to investigate Phorm's highly controversial advertising system, despite last weeks leaking of a very revealing internal BT report from one of its secret trials (here):

ICO Statement to ZDNet: "The ICO seeks to resolve issues informally," said an ICO spokesperson. "We didn't have the internal [leaked] document, but Phorm and BT did present us with information [after the trial]. We've worked with BT and Phorm and we are not going to take any punitive action at this stage."

Phorm, which works with ISPs (e.g. BT) to anonymously track the websites you visit for the development of targeted advertising campaigns, isn't out of the hot water just yet though.

It's understood that the often outspoken Commissioner for Information Society and Media, Vivian Reding, is keeping a close eye on developments and may take action if the need were to arise.


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