2.9m Adults Used Mobile Internet Services During May 08
Posted: 04th Jul, 2008 By: MarkJ
Further research from Point Topic (seems to be a lot of this today), which is based on a survey of 2000 UK residents during May 2008, has revealed that an estimated 6% of the general adult population (equivalent to 2.9m users) said they had used the Internet on the move:
This bodes well for the future of Mobile Broadband services, which have already shown impressive growth rates over the past three quarters.
The typical mobile internet user who emerges from this research is a member of a privileged minority, says Tim Johnson, Chief Analyst at Point Topic.
These are people who have everything. On the whole they are young, well-paid, well-educated and they own a much wider range of consumer goods than average, particularly digital devices of all kinds.
Of the 28.7 million people who do already use the internet, but not on the move, some 62%, or 17.8 million, say they could be interested in one or more mobile applications. This offers the opportunity for rapid growth over the next few years, concludes Johnson.
These are people who have everything. On the whole they are young, well-paid, well-educated and they own a much wider range of consumer goods than average, particularly digital devices of all kinds.
Of the 28.7 million people who do already use the internet, but not on the move, some 62%, or 17.8 million, say they could be interested in one or more mobile applications. This offers the opportunity for rapid growth over the next few years, concludes Johnson.
This bodes well for the future of Mobile Broadband services, which have already shown impressive growth rates over the past three quarters.
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