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EU Threatens UK with European Court Over Phorm Failings
By: MarkJ - 17 July, 2008 (9:18 AM)

It's been reported that the European Commission has sent a message to the British government, warning them to deal with the controversial Phorm (WebWise) advertising system or the EU would be forced to bring the matter before the European Court of Justice. The Dow Jones offered this quote:

"It is very clear in E.U. directives that unless someone specifically gives authorization (to track consumer activity on the Web) then you don't have the right to do that," European Union communications commissioner Viviane Reding said. She said she was "a little bit worried about this development", and as a result her office sent pre-warning letter to U.K. authorities earlier this month.

Phorm, which works with ISPs to anonymously monitor the websites you visit for development of targeted advertising campaigns, claims that its system is legal and hasn't been informed of the development. The UK government has so far declined to comment.

Speaking of which, the NoDPI site is this morning carrying a summary of yesterdays anti-Phorm protest outside BT's Annual General Meeting (AGM): https://nodpi.org .

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