BT's broadband internet TV (IPTV) service, 'BTVision', has removed adverts from its children focused channels. The move follows results of their latest survey, which revealed that three quarters of parents questioned want advertising around children’s TV programmes banned.

Roughly half of the parents questioned believed their children didn’t watch too much TV, 76% of parents named TV as the main medium though which their children were exposed to adverts.

Furthermore, 42% of parents were worried their children were being exposed to advertising which generates pestering and over half (58%) admitted they had been pressured into buying items their children had seen on TV.

Over the recent summer holidays 55% of British kids spent 3-6 hours a day in front of the box, with a further 5% spending 7+ hours or the equivalent of 294 hours watching TV over the break. BT Vision’s research also showed that the majority of parents believed that responsibility for monitoring children’s exposure to advertising lay with TV companies.

In related news BT Vision recently launched a new High Definition (HD) service, which allows customers to download movies over their broadband links from between £2.95 and £4.95 per film (must be watched within 24 hours of download completion).

Unfortunately the excessively large size of such movies would limit the usability of most broadband links during the download and take many hours to complete. Ironically it'd be quicker and often cheaper to visit the local rental store. Existing broadband infrastructure isn’t quite ready for HD yet.