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ISP Warnings Will Deter UK Music Pirates

Posted: 13th Oct, 2008 By: MarkJ
The latest survey of 1,500 consumers by Entertainment Media Research (EMR) has revealed that 72% of illegal music downloaders’ would stop the activity if warned to do so by their ISP. The study also showed that approximately 39% of music fans downloaded tracks from illegal sites, which is down from 43% last year.

The survey follows July's major anti-piracy deal (here) between six of the country's largest ISPs, accounting for approximately 90% of the broadband market, the British Phonographic Industry (BPI), Motion Pictures Association of America (MPAA), Ofcom and governments Department for Business, Enterprise & Regulatory Reform (BERR).

That deal saw UK ISPs agree to send out warning letters to customers that have been accused of downloading illegal music or movies etc. EMR's survey suggests that consumers may now be starting to get the message about illegal file sharing, although ultimately most would still need to be warned before they stopped.

Meanwhile 58% of teenage respondents to the survey said they did not pay to download music, which compares with 57% at the same time in 2007 and 41% in 2006. Interestingly 61% of those admitting to have been involved with illegal downloads believe their ISP was monitoring their actions.

To date the anti-piracy deal is still only in its early stages and an enhanced agreement, covering how those that fail to heed initial warnings should be treated, has yet to be agreed upon.
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