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Independent Tests Rate T-Mobile Top for Mobile Broadband

Posted: 29th Oct, 2008 By: MarkJ
T-Mobile's Mobile Broadband network has been judged the best in the UK in independent tests carried out by test house P3 Solutions over the last quarter. The aggregated results appear to show the operator as being the fastest for peak time downloading, uploading, web browsing and email usage.

The time it takes to access the BBC homepage, for example, was found to be up to 25% faster on average using T-Mobile than its nearest competitor. The tests also show that customers who upload photos to Facebook or videos to YouTube will benefit from the fastest overall upload speeds across the UK, with a 60% performance advantage over its nearest rival:

Emin Gurdenli, Chief Technology Officer, T-Mobile UK, commented: “These independent tests clearly put T-Mobile’s Mobile Broadband network ahead of the pack. P3’s benchmarking reveals that our programme of continuous improvement and investment in network performance is delivering a richer experience for our fast-growing base of Mobile Broadband users. We have no intention of resting on our laurels – our regime of customer-centric testing is ongoing and this creates the framework for a continuous cycle of analysis and improvements to network performance.”

The popularity of T-Mobile’s Mobile Broadband service is underlined by a 35% rise in sales of data devices between Q2 and Q3 and an estimated market share of 22% in a segment that is growing overall by 11% a month.

Gurdenli continued: “We recognise that performance is a key enabler for our customers to access the internet anywhere and at any time they chose. We’ve removed all complexity from the Mobile Broadband story by offering unlimited usage, flat rates and non-committal tariffs that allow customers to access the service as and when they need it. Now customers have the added assurance that T-Mobile is delivering on its commitment to provide a superior Mobile Broadband experience.”

It's perhaps no coincidence that T-Mobile has chosen today to release these results, the same day as the Advertising Standards Agency (ASA) thrashed Vodafone for making similar claims in two national press adverts for comparable services (here). Unfortunately the operator has not provided an adequate breakdown of the results, making it difficult to judge.

T-Mobile is also busy upgrading the underlying download capability of its HSDPA-enabled 3G network to 7.2Mbps both within the M25 and other major cities, providing realistic Mobile Broadband speeds of up to 4.5Mbps in those enabled areas.
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