UPDATE: Virgin Media Comments on Phorm Adoption
Posted: 12th Nov, 2008 By: MarkJ
Virgin Media appears to be gearing up to rule out the use of Phorm's controversial advertising system, albeit not necessarily all behavioural ad targeting. Speaking at Virgin's investor meeting in New York yesterday VM's CEO, Neil Berkett, said: "Our next initiative probably wont be with the Phorms of the world."
The move is a possible indication that Phorm could be about to lose yet another primary partner in the UK, somewhat following Orange's recent example (original news). However it is far from being a truly definitive statement and we will attempt to seek some clarification.
Phorm works with ISPs to monitor what websites you visit for use in targeted advertising campaigns, though its methods have raised many legal and privacy concerns. More @ PaidContent.
UPDATE - New Statement from Virgin Media @ 13:15pm:
The move is a possible indication that Phorm could be about to lose yet another primary partner in the UK, somewhat following Orange's recent example (original news). However it is far from being a truly definitive statement and we will attempt to seek some clarification.
Phorm works with ISPs to monitor what websites you visit for use in targeted advertising campaigns, though its methods have raised many legal and privacy concerns. More @ PaidContent.
UPDATE - New Statement from Virgin Media @ 13:15pm:
A Virgin Media spokesperson told ISPreview: "Whilst we are still investigating the use of Phorm's technology under our existing agreement with the company, due to the complexities of the proposition we do not have any timescales on when, or if, we will progress to trial or full launch."
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Community Fibre £21.00
Virgin Media £26.00
Shell Energy £26.99
Plusnet £27.99
Zen Internet £28.00 - 35.00
150,000+ Customers | View More ISPs
Cheapest ISPs for 100Mbps+
Modest Availability | View More ISPs
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Community Fibre £21.00
Virgin Media £26.00
Shell Energy £26.99
Plusnet £27.99
Zen Internet £28.00 - 35.00
Large Availability | View All
Cheapest ISPs for 100Mbps+
Large Availability | View All
Helpful ISP Guides and Tips
Sponsored Links
The Top 15 Category Tags
- FTTP (5515)
- BT (3514)
- Politics (2537)
- Openreach (2297)
- Business (2262)
- Building Digital UK (2244)
- FTTC (2043)
- Mobile Broadband (1973)
- Statistics (1788)
- 4G (1664)
- Virgin Media (1619)
- Ofcom Regulation (1461)
- Fibre Optic (1395)
- Wireless Internet (1389)
- FTTH (1381)
Sponsored
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules