NTL Escapes Unlimited BB Complaint!
Posted: 15th May, 2003 By: MarkJ
Initial reports suggest that the Advertising Standards Authority (ASA) will let NTL escape on claims that it had been falsely advertising its broadband service as 'unlimited'! The original complaints refer to the operators recently introduced usage cap:
According to documents seen by The Register the ASA is expected to agree with NTL that "because residential users enjoyed 24 hours a day, seven days a week broadband access and they were able to download 1Gb of data in a day without their access being halted and without being charged, [NTL] were justified in advertising that their fixed monthly-fee broadband access offered unlimited Internet usage."
Since when did we start allowing 'limited' services, no matter how justifiable such a restriction might be, to get away with advertising themselves as unlimited?
Surely this contradicts several earlier rulings against other ISPs and sets a worrying precedent? More @ The Register.
According to documents seen by The Register the ASA is expected to agree with NTL that "because residential users enjoyed 24 hours a day, seven days a week broadband access and they were able to download 1Gb of data in a day without their access being halted and without being charged, [NTL] were justified in advertising that their fixed monthly-fee broadband access offered unlimited Internet usage."
Since when did we start allowing 'limited' services, no matter how justifiable such a restriction might be, to get away with advertising themselves as unlimited?
Surely this contradicts several earlier rulings against other ISPs and sets a worrying precedent? More @ The Register.
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