BT Advert Attacks & Angers ISP Tiscali
Posted: 05th Mar, 2004 By: MarkJ
UK ISP Tiscali is fuming after a newspaper advert for BTs capped 'Basic' £19.99 broadband ADSL service hit below the belt by attacking the rival offer:
Furious execs have already fired off a letter to BT demanding that it doesn't repeat the ad, which they say includes "factual inaccuracies" about the ISP and suggests that it is "not truthful with its customers".
The ad, published in yesterday's Daily Mail read: "So you've seen you can get broadband from Tiscali for under £20 a month. Sounds goods doesn't it? Tiscali might have you believe that, but what you may not know is that their broadband is only up to three or five times faster than dial-up. Slowcoaches. But BT's £19.99 a month broadband is full speed, wow look at it go, broadband that's up to 10 times faster than dial-up."
Said a Tiscali spokeswoman: "We're rather disappointed to see the BT advertisement 'The truth about Tiscali's notquitesobroadband' which appeared in the Daily Mail. The content of the advertisement contains factual inaccuracies about the Tiscali products. It also implies that Tiscali is not truthful with its customers about the speed of our range of broadband services, which is not the case."
As passive observers we can't help but find this all very entertaining, although BT has angered quite a few other people this week.
Experienced surfers have been angered by their capped (basic) ADSL service (1GB per month? Capping in the extreme!), while ISPs were miffed with BT claiming said package was a "first" and the "cheapest". More @ The Register.
Furious execs have already fired off a letter to BT demanding that it doesn't repeat the ad, which they say includes "factual inaccuracies" about the ISP and suggests that it is "not truthful with its customers".
The ad, published in yesterday's Daily Mail read: "So you've seen you can get broadband from Tiscali for under £20 a month. Sounds goods doesn't it? Tiscali might have you believe that, but what you may not know is that their broadband is only up to three or five times faster than dial-up. Slowcoaches. But BT's £19.99 a month broadband is full speed, wow look at it go, broadband that's up to 10 times faster than dial-up."
Said a Tiscali spokeswoman: "We're rather disappointed to see the BT advertisement 'The truth about Tiscali's notquitesobroadband' which appeared in the Daily Mail. The content of the advertisement contains factual inaccuracies about the Tiscali products. It also implies that Tiscali is not truthful with its customers about the speed of our range of broadband services, which is not the case."
As passive observers we can't help but find this all very entertaining, although BT has angered quite a few other people this week.
Experienced surfers have been angered by their capped (basic) ADSL service (1GB per month? Capping in the extreme!), while ISPs were miffed with BT claiming said package was a "first" and the "cheapest". More @ The Register.
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