Posted: 15th Jun, 2004 By: MarkJ
Speaking at the Internet World show in London today, David Gilbey, AOL UK's vice president, spoke of how satisfied most broadband users are with their service. He also expected broadband to overtake dialup next year, yet some problems remain:
However, he noted that broadband start-up costs are still causing a financial headache for ISPs and that it is still proving to be a barrier to new users signing up to broadband.
What's more, he added, support costs for broadband customers are four times higher than narrowband punters: "We need to improve installation and set-up process and improve network performance and the flow of information."
In other words, setting up broadband in the home is still too troublesome for many users and therefore puts pressure on tech support. And once the system is up and running, punters need to be kept better informed of any network issues that might be affecting their service.Interestingly many of those not currently signed up to broadband found the monthly or installation costs prohibitive. Hopefully cheaper 'budget' options will go someway to resolving this. More @
The Register.