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Plusnet Preps 'Flexible' ADSL Offers

Posted: 12th May, 2004 By: MarkJ
UK ISP Plusnet has announced that it may introduce further broadband ADSL packages based off BT Wholesale's new capacity based charging method. The provider also used the press release to call for cheaper activation prices:

PlusNet on a mission to make broadband the standard way to Internet

PlusNet today announced plans to further transform the way in which broadband is made available to the UK consumer, providing increased choice for home and business, and assuring low prices for end users with modest bandwidth requirements.

The far-reaching broadband options have been made possible due to a well-received proposal by BT Wholesale outlining the way in which service providers can pay for IPStream ADSL broadband services based on their utilised network bandwidth, an option known as capacity charging.

Announced in January 2004 and with pricing confirmed last week, the flexibility inherent in the capacity-based charging model will allow PlusNet to continue leading the market with a series of innovative products.

Marco Potesta, Marketing Director at PlusNet said "Capacity-based charging means we can deliver entry-level broadband products at prices directly equivalent to today's standard dial access. Developments like this, combined with BT's commitment to extending broadband coverage across the UK, mean we can expect to see high-speed Internet access become the standard. PlusNet is bringing forward the day when the majority connect to the Internet via broadband - leading the way with low-cost solutions that make cost-effective sense for the end user."

PlusNet however, regard the BT-imposed cost of service activation as the single biggest block to mass acceptance of broadband.

"The real thing that is preventing mass take-up of broadband so far, is the disproportionate cost of getting started," said Mr. Potesta.

"BT Wholesale's £50 activation fee is an immense barrier that we would like to see removed. Ofcom must act to see that the fee is either completely removed or considerably reduced. Only when this is done will we see broadband take-up double in the UK."

Last week PlusNet launched the first of their products to be based on capacity charging. Broadband Home Lite priced at just £14.99 inc. VAT per month provides a 1GB monthly bandwidth allowance, and the flexibility to purchase additional bandwidth.

"Capacity based charging gives us the means to provide more flexible products like this, that scale with use, whilst continuing to provide exceptional value for money. It means we can offer a range of broadband products to suit all demands from the lowest to the heaviest of users. However, it is when we see an end to BT's activation fee that we will begin to see mass broadband take-up."

Get PlusNet Broadband now @ www.plus.net
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