Posted: 01st Apr, 2003 By: MarkJ
Europemedia has done up an interesting editorial on the issue of broadband competition in the UK and its effects on the market:
The fall-out from competition could start to surge as prices continue to come down. In January 2003, Liberty Broadband, the UK's largest wireless broadband provider, went into liquidation. BT's rate cuts are one thing, but guaranteeing a reliable, sustainable service is another matter entirely and the carrier's rather low target figure of 1m broadband-enabled homes by year-end 2003 evidences due acknowledgement of network limitations.
BT Chief Executive Ben Verwaayen has described his company's roll-out programme as 'stretching, but achievable' and there are doubts about the resilience of the broadband market withstanding such a strategic maxim on all fronts.
However, what is incontrovertible is that the refinements to the consumer offer have made for a rapidly growing market, with some 1.4m customers now enjoying life in a broadband world.Clearly some ISPs still have a lesson or two to learn about achieving the correct balance between service quality, cost, services and support. Echos from unmetered dialups past.