SMEs Still Don't Want Broadband?
Posted: 11th Sep, 2003 By: MarkJ
Some days the research says SMEs want broadband, but can't get it, while others it's the exact opposite; like today. Intellect, a British IT, telecoms and electronics suppliers trade association has found that 80% of small businesses covered by broadband don't want it:
The main reason quoted by the broadband refuseniks is "lack of business case". However, the UK same research, which found that less than a third of SMEs currently have cable or xDSL, observed that this apparent apathy over broadband is "a surprising response" since the feedback from SMEs which have broadband is extremely positive.
"Nine out of ten SMEs with broadband say they are highly likely to recommend the technology to other business. Moreover, they say that broadband is easy to install and to integrate into their existing systems, scotching negative perceptions about complexity being a barrier to take-up," Intellect's report stated.
"They say overwhelmingly that they cannot imagine how they managed before it was available, that getting broadband is a no-brainer and that if they lost broadband tomorrow it would be like turning out the lights."
There's clearly a growing divide between those that can understand its benefits and those that can't. More @ The Register.
The main reason quoted by the broadband refuseniks is "lack of business case". However, the UK same research, which found that less than a third of SMEs currently have cable or xDSL, observed that this apparent apathy over broadband is "a surprising response" since the feedback from SMEs which have broadband is extremely positive.
"Nine out of ten SMEs with broadband say they are highly likely to recommend the technology to other business. Moreover, they say that broadband is easy to install and to integrate into their existing systems, scotching negative perceptions about complexity being a barrier to take-up," Intellect's report stated.
"They say overwhelmingly that they cannot imagine how they managed before it was available, that getting broadband is a no-brainer and that if they lost broadband tomorrow it would be like turning out the lights."
There's clearly a growing divide between those that can understand its benefits and those that can't. More @ The Register.
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