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Freeserve Re-Branding Fears - Update
By: MarkJ - 16 November, 2003 (9:13 AM)

Today's Sunday Independent newspaper reports that the re-branding of Freeserve may well be ready to go ahead. The good news is that, if it occurs, customers aren't expected to see a forced e-mail address change:

Executives at the internet service provider are near the end of a five-month review of the Freeserve name and are thought now to be seeking a more "grown up" image.

Created by Dixons in 1998 and floated on the London Stock Exchange a year later, the company was bought in 2001 by internet company Wanadoo, which is part owned by France Telecom.

It is understood that early results of the review recommend that the Freeserve brand should be dropped and replaced with "Wanadoo" at a cost of up to 20m.

Typically nothing is set in stone and any such change would most likely occur in the New Year and not before the end of 2003.

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