EU Business Broadband To Boom
Posted: 24th Sep, 2003 By: MarkJ
The latest IDC study into Western European Internet access has found that business broadband connections - 2.8 million at the end of 2002 - will grow to over 12 million by the end of 2007:
The decline in the use of dial connections for site access will be most acute among medium-sized and large businesses (50+ employees). Meanwhile, the market will experience a gradual decline in the number of leased line Internet connections (-4% CAGR) over the forecast period, as a growing number of businesses replace traditional leased line services with high-capacity broadband alternatives. Despite this general trend, there will be an increasing tendency for larger businesses to have secondary connections.
For ISPs serving the large enterprise market the introduction of a range of broadband offerings will be accompanied by new quality of service guarantees, and by a broader range of content services and business applications that can bring value to a standard connection. Drake continued, "Providers should focus on migrating customers to higher-value connection services, which will include those that incorporate higher bandwidths, as well as connections that are bundled with additional services tailored to support the needs of businesses."
Meanwhile, ISPs serving small businesses and SOHOs should also seek to take advantage of bundling opportunities, capitalizing on the provision of value-added services and business-oriented content. This should form part of a wider strategy aimed at enhancing the overall service offering.
The decline in the use of dial connections for site access will be most acute among medium-sized and large businesses (50+ employees). Meanwhile, the market will experience a gradual decline in the number of leased line Internet connections (-4% CAGR) over the forecast period, as a growing number of businesses replace traditional leased line services with high-capacity broadband alternatives. Despite this general trend, there will be an increasing tendency for larger businesses to have secondary connections.
For ISPs serving the large enterprise market the introduction of a range of broadband offerings will be accompanied by new quality of service guarantees, and by a broader range of content services and business applications that can bring value to a standard connection. Drake continued, "Providers should focus on migrating customers to higher-value connection services, which will include those that incorporate higher bandwidths, as well as connections that are bundled with additional services tailored to support the needs of businesses."
Meanwhile, ISPs serving small businesses and SOHOs should also seek to take advantage of bundling opportunities, capitalizing on the provision of value-added services and business-oriented content. This should form part of a wider strategy aimed at enhancing the overall service offering.
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