I write this on behalf of a recently retired man!

His needs where simple, A broadband connection, good enough for 2 laptops and the odd bit of streaming!

Sky's Broadband Unlimited (ADSL) was perfect for them, they lived within a decent line length from the exchange and got a solid 10/1 service, this was great for him, a good value phone package for the wife too, Anytime Calls to Landlines was sufficient enough and TV that wasn't really needed but worked as promised.

So what prompted him to leave you may ask, well Sky followed in the tracks of other providers and upped the "line rental" by £1 (no biggy) But then notification came that as Sky has stopped selling the traditional Anytime UK Landline Calls at £5 and now released a new package £8 that included mobile he wouldn't have any choice but to move to such package.

Now he agreed that it was good value still, unlimited mobile calls swell as landline for £8 was great and no relying on pesky mobile signals, but unfortunately monthly outgoing's where going to need a cut due to his income being cut due to retirement.

Between myself and the gentleman we contact Sky's leaving department to haggle a new deal for new contract, the thought it would be wise to cancel TV due to the lack of use, but then said everything else looked fine, didn't mention anything about price rises and even when prompted wouldn't give any sort of loyalty discount or reward, even after being thanked for being a loyal customer for many years.

So that was that, no discount for loyal pensioner, but free for 12 months with a gift for a new customer... subsidisation at its best...

So an order has now been placed with a competitor that has offered him the same package with a few discounts, a voucher and even lower prices once the discounts run out (in 18 months)