I recommend avoiding Virgin Media for broadband provision.

I have contracted with Virgin Media since its formation. (I originally contracted with NTL, which was then subsumed into Virgin Media.)

In 2025, I switched to an alternative provider.

My reasons for leaving Virgin Media were as follows:

(1) Unreliable broadband service up-time -- i.e., in 2025, I have experienced simply too many outages for comfort.
(2) Highly inefficient non-UK based call centres, with colleagues who are often unable to get to the root of any problems, and successfully solve them.
(3) Implementation of AI/"bot" online communication tools, which typically lead to zero resolution of problems.
(4) Unpredictable and perpetually rising price-points.
(5) Wasted time-and-energy with "price point games", at the point of contract renewal.

As a final aside, at time of writing, Virgin Media have ignored our household's simple and concise single-page hard-copy cancellation letter, received via a premium Royal Mail recorded delivery service, at their official cancellation address.

So, all things considered, I recommend avoiding this provider.