The results from 427 respondents (polled in October 2010) to our latest monthly survey have revealed that 83.9% are now watching online video content, with 38.1% viewing it for more than 4 hours each week. It's become so important that 57.8% even admit to seeking a faster or more flexible broadband ISP connection because of their growing video needs.

An almost identical study, which we conducted at the same time three years ago (2007), discovered that less than half (47.6%) were watching online video content online and just 12.7% viewed it for more than 4 hours per week. That's quite a significant growth.

Roughly, how much online video content do you watch (weekly)?
4 Hours+ - 38.1%
1 Hour - 23.8%
I don’t watch any! - 16.1%
3 Hours - 11%
2 Hours - 10.7%

Has using online video ever caused problems with your ISP (extra costs, usage warning etc.)?
No - 78.6%
Yes - 21.3%

Has online video content ever made you consider buying faster or more flexible broadband?
Yes - 57.8%
No - 42.1%

According to Ofcom's latest data, average broadband download speeds in the UK are 5.2Mbps. That's by no means amazing but it does allow most people to access smooth and good quality (but not HD) video streaming, which has helped to make the service more attractive.

Sadly 21% claim to have experienced problems with their ISP because of online video and there is a risk that the added capacity strain could cause further difficulties in the future. ISPs may impose tougher restrictions or raise prices to compensate.

In addition some ISPs are already contemplating how they could off-set the capacity costs by doing deals for preferential treatment with major content providers (e.g. YouTube, iPlayer, Skype, Facebook etc.). Consumers need to remain mindful of an ISPs small print and make sure that any 'Fair Usage Policies' clearly spell out the limits before signing-up.

This month's new survey simply asks "Is the government doing enough to improve UK broadband?" and questions whether a 2Mbps minimum broadband speed is enough. Vote Here.