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Sky UK Freezes its Broadband Bundle Subscription Prices until September 2012

Posted: 12th Jul, 2011 By: MarkJ
sky broadband deal ukSky ( Sky Broadband ) has announced that its subscription prices have been frozen for at least the next 12 months (excludes offers, call rates, administration charges, VAT changes and package changes). The move will affect all of Sky's 10 million customers, regardless of whether they take a phone, broadband ISP, TV or multi-service bundle.

The move, which will be take effect from 1st September 2011 and last until the same time next year, is allegedly being done in recognition of the "tough economic conditions affecting many customers"; though it might also have something to do with Rupert Murdoch's controversial attempt to acquire BSkyB.

Andrea Zappia, Managing Director of Sky’s Customer Group, said:

"As a business fortunate enough to reach more than one in three homes in the UK, we know the economy is tough for customers and we want to help at a time when many household bills are going up. With subscription prices frozen for at least a year, our customers can look forward to getting more than ever from Sky."

The recent News International (News of the World etc.) scandal over phone hacking is certainly not doing owner Rupert Murdoch any good and now looks set to torpedo his chances of acquiring BSkyB, which has recently seen its share price tumble.

It's perhaps not unreasonable to think that Sky might be worried about the effect that all of this could be having upon their customer base. On the other hand it could just as easily be an interesting case of coincidence.

In separate news Sky has also announced the official launch of its new Sky Go service, which merges their online broadband TV catch-up service (Sky Player) and their mobile TV platform (Sky Mobile TV) into a single solution (more details).
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