Sky ( Sky Broadband ) has announced that its subscription prices have been frozen for at least the next 12 months (excludes offers, call rates, administration charges, VAT changes and package changes). The move will affect all of Sky's 10 million customers, regardless of whether they take a phone, broadband ISP, TV or multi-service bundle.

The move, which will be take effect from 1st September 2011 and last until the same time next year, is allegedly being done in recognition of the "tough economic conditions affecting many customers"; though it might also have something to do with Rupert Murdoch's controversial attempt to acquire BSkyB.


The recent News International (News of the World etc.) scandal over phone hacking is certainly not doing owner Rupert Murdoch any good and now looks set to torpedo his chances of acquiring BSkyB, which has recently seen its share price tumble.

It's perhaps not unreasonable to think that Sky might be worried about the effect that all of this could be having upon their customer base. On the other hand it could just as easily be an interesting case of coincidence.

In separate news Sky has also announced the official launch of its new Sky Go service, which merges their online broadband TV catch-up service (Sky Player) and their mobile TV platform (Sky Mobile TV) into a single solution (more details).